How to Send Review Link in Text Message
Think of the last book you read or series you binge-watched.
Now inquire yourself—why'd you decide on that particular book or series? Chances are, it's because someone recommended it to you. Either a friend, colleague, or glory.
The signal is, reviews affair. They make a measurable divergence in consumer behavior. Just accept a wait at the numbers, conversion rates elevator by 120.3% if the shopper has interacted with reviews. The benefits extend far beyond sales. Reviews can besides impact your Google rankings.
Of course, a handful of reviews from a few years ago isn't going to cut it.
In this commodity, nosotros encompass how to use text messages to collect more client reviews and ratings. Why texts? Because they get read. People ignore emails, plow off push notifications, and throw away paper forms, but they almost ever read their texts.
At that place are three means to collect reviews via SMS.
- Send an NPS survey by text
- Text out a link to your survey
- Follow up individually with customers
Nosotros'll review all 3. Let'south get started!
Method 1: Send an NPS Survey by SMS
Also known as the "Cyberspace Promoter Score," NPS is the gold standard in assessing customer experience. NPS surveys consist of a ii-part questionnaire:
- First, ask customers to rate your business concern, product, service, etc. from 0 to 10
- And then, ask them why they chose that rating
1. Create an SMS Keyword for Your Review Request
The first step is to create a keyword customers can text in to receive your survey. If you've never created a keyword before, follow these instructions. Be sure to adjust your confirmation messages.
Thanks for reading our web log! Wait a few seconds and we'll ship you two questions to detect out how you felt almost it. 🙂
ii. Ready Upwards Your Custom Fields
In order to easily check your overall NPS score, you'll want to organize your responses into two categories: the rating and the why. Create two custom fields, one number field and one text field.
Give them easy-to-remember names. We suggest "NPS Rating" and "NPS Review".
3. Send Your SMS Format Feedback Questions
Side by side, you'll want to open up the data drove characteristic, select your keyword, and select the two custom fields you created in the last footstep. Now type out your questions.
For the NPS Rating field, you should ask:
On a scale from 0 to ten, with x being highest, what'south the likelihood that you would recommend us (our visitor) to a friend or colleague?
For the NPS Review field, you should ask:
Tell us a bit more about why you chose that score?
Here's what information technology will look like within SimpleTexting:
When a user subscribes with the keyword, they'll automatically receive these questions and their replies will exist logged in the corresponding fields.
iv. Collect Customer Emails (Optional)
Information technology'southward common to offer incentives like gift cards in exchange for reviews. If this is part of your strategy, you lot tin also ask for your participants' emails so y'all can follow up with the gift later on.
Please respond with your email and we volition send you your Amazon east-gift bill of fare.
5. Autoresponders
We detest to break it to yous, merely not everyone volition reply with a perfect x. Respondents should exist grouped as follows:
- Promoters (score 9-10)
- Passives (score vii-8)
- Detractors (score 0-6)
You should follow up with all of these groups separately. For instance, you should inquire detractors how you could have done amend. If someone is a promoter, you should send them a bulletin request them to post their review on a public review site like Trustpilot.
Under the subscribers panel, create a segment for each grouping.
Next, create an autoresponder for each segment:
Method 2: Send a Link via SMS to Request a Review
You'll be relieved to hear that this method has significantly less steps than last. If you employ a tool like Typeform, you tin transport a link directly to your survey.
ane. Ship Out a Text with Your NPS Survey
Create a campaign, add the link to your survey, and so click the Shorten URLs button. After that, select the group of contacts you desire to send the survey to and click transport.
2. Runway Who Clicked It and Follow Up (Optional)
If you lot used our URL shortener, you tin can rails who clicked (and did not click) on the link. Use this information to send personalized follow-up messages. Here's an article with more than details about how to segment your audience based on click behavior.
Method 3: Follow Up Individually After After Conversations
Both of the methods nosotros described to a higher place are useful if yous want to text a survey to a group of customers at once. Only what if you want to send a review asking via SMS to just one person who had a specially good experience? Easy. We'll explain how.
one. Create a Template
Showtime, create a template. This will salve you time and make certain you're ready to curlicue as presently as an opportunity to ship a review request comes in.
2. Look for the Right Time
You shouldn't transport out a review asking afterward every conversation. Wait until you lot've delighted a customer! This could be after you've resolved a problem, gone above and beyond to arrange them, or shown real value.
3. Straight Customers to Your Review Site
As presently as you know you accept a happy customer on your easily, open your template and send it to them!
Final Thoughts on Sending Review Requests via SMS
There you lot take it. 3 different ways to turn SMS into your review-acquiring underground weapon. We do take some parting words of wisdom for any business organisation that needs more reviews. Be sure to:
- Ask politely; don't be pushy
- Offer equal incentives for everyone, even unhappy customers
- Offer incentives that are not dependent on reviewers making some other buy
These may audio obvious, only they still need to be said. Don't sweat information technology if all of your reviews aren't perfect fives. The study nosotros mentioned at the introduction of the article establish that five-star reviews are often seen as "too good to be true." Purchase likelihood peaks at ratings in the 4.0 – 4.7 range.
If you lot've never used a texting platform earlier, feel gratuitous to sign up for a 14-day free trial of SimpleTexting and beginning sending review requests via SMS today!
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Source: https://simpletexting.com/review-requests-via-sms/
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